The Japanese government in no simple terms asked Kim Kardashian to reconsider using the name "Kimono" for her shapewear clothing like.
The saga begins 25 Jun 2019 when Kim made the announcement on her Twitter account:
Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. Photos by Vanessa Beecroft.
The Tweet quickly drew negative feedbacks with many Japanese telling her not to use the name.
Initially after the backlash, Kim Kardashian tried to ignore the controversy by telling The New York Times she wouldn’t “design or release any garments that would in any way resemble or dishonor the traditional garment.”
“I understand and have deep respect for the significance of the kimono in Japanese culture,” but made no plans to change the name, Kim said.
Among the immediate responses was the Japanese government. They wrote an official response to Kim Kardashian.
In a letter published on the Japanese Today news website, the Mayor of Kyoto wrote:
Ms. Kim Kardashian West
Kimono Intimates, Inc.
But official response from the Japanese government was too much and Kim fold under pressure. On July 1st Kim fall to the pressure and legal ramblings by announcing she will rename her shapewear line.